New Forme Designs signs as Charity Partner

Sheffield Wednesday Football Club Community Programme (SWFCCP) is delighted to announce a new charity partnership with New Forme Designs, founded by Sheffield-based illustrator Emily.

A self-taught artist and lifelong Wednesday supporter, Emily’s passion for creativity was inspired by her family and her deep-rooted connection to the club. What began as detailed house portraits has naturally evolved into a growing portfolio of bespoke illustrations, capturing everything from homes and loved ones to pets and footballing memories.

At the heart of Emily’s work is a commitment to making custom artwork accessible and affordable, ensuring more people can celebrate the things that matter most to them. Just as important is her dedication to giving back, with the new partnership reflecting a shared ambition with SWFCCP to support and strengthen the local community.

As part of the collaboration, a percentage of all Sheffield Wednesday-themed sales from NewForme Designs will be donated to SWFCCP. This means supporters can back a local creative business while also supporting the official charity of the club they love.

Emily regularly trades at local markets across Sheffield, where she sells prints and cards and connects with the community. Her first market of the year will be Design & Make at Showroom Workstation on 25 April, where supporters can find a range of Sheffield Wednesday-inspired artwork.

Supporters can browse prints, request commissions or find out more by visiting: https://www.new-forme.com

This partnership marks an exciting opportunity to bring together creativity and community impact, with Emily’s artwork set to play a key role in supporting SWFCCP’s work across Sheffield.